在调整营销重心,全面进军农村市场的思想指导下,轻骑集团从1998年下半年开始大力开拓农村市场。一方面调整产品结构,为农村市场提供质优价廉的名牌产品;一方面,变坐商为行商,深入乡镇农村,展开“拉网式宣传,地毯式推销”,一村一庄地进行“攻克”,建起了一个个“轻骑村”。 Under the guidance of adjusting the focus of marketing and fully entering the rural market, Qingqi Group began to vigorously develop the rural market in the second half of 1998. On the one hand, we will adjust the product structure to provide the rural market with brand-name products of high quality and low price. On the one hand, we will become a business owner and go deep into rural areas in rural areas to carry out “pull-out propaganda and carpet sales promotion” and carry out “one village and one village”. Conquered“, built a ”light riding village."