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《魔力之城》是东方卫视联合淘宝商城于今年的8月所共同推出的一档全新3.0综艺游戏节目。这个节目是互联网与电视平台的首次亲密接触,真正意义上实现“三屏合一”的无缝流通。在节目播出不到2个月后,东方卫视与淘宝商城于9月20日在上海联合召开了《魔力之城》的升级会,原先45分钟的节目升级为90分钟。此次升级会的召开标志着台网联动由理论走向实践,台网联动真正开始占据人们的视线,成为一种新的合作营销方式。
“Magic City” is a new 3.0 variety game program jointly launched by Oriental TV and Taobao Mall in August this year. This program is the first Internet and television platform intimate contact, in the true realization of “three screens one ” seamless circulation. Less than 2 months after the program was aired, Dragon TV and Taobao Mall jointly held an upgrade of “City of Magic” in Shanghai on September 20, with the original 45-minute program upgraded to 90 minutes. The meeting of the upgrade marks the linkage between Taiwan’s network and the practice of theory. Taiwan’s network linkage really started to occupy people’s eyes and became a new cooperative marketing mode.