这几年在与国内优秀医院CIO交流时,有机会了解他们把IT工作的方方面面“广而告之”到全院甚至到院外的“窍门”。我把这些经验称为“CIO的市场营销学”。如果观察你会发现:绝大多数取得好成绩并被院内各方认可的成功CIO不仅是IT管理能手,也是营销达人。可能不少CIO听到“市场营销”会有过敏反应。也许从另外一个角度定义“CIO的市场营销学”会更容易让大家接受,用两句 In recent years, I have had the opportunity to understand all aspects of IT work when I communicate with the CIOs of the excellent hospitals in China. I refer to these experiences as “CIO Marketing.” If you observe it, you will find that the vast majority of successful CIOs who have achieved good results and are recognized by all parties in the hospital are not only IT management experts but also marketing professionals. Many CIOs may hear an allergic reaction to “marketing.” Perhaps from another perspective to define “CIO marketing ” will be easier for everyone to accept, with two sentences