这些日子里,企业墓地很快就葬满了不幸的失败者。黑莓、柯达、Blockbusterl……曾经的知名品牌如今以其全盛时期价值的零头黯然出售。《四步创业法》的作者、曾四度创业的史蒂夫·布兰克(Steve Blank)认为,公司应习惯于这种剧烈的动荡局面。“21世纪的公司正面临一连串的颠覆。”他说,“20世纪的规则不再适用了。”布兰克因发展出客户开发方法论而闻名全球,这种做法实际上是指在开发一款产品前,先弄清楚消费者想要什么。布兰克认为,大公司可能对“创新”赋予了名义价值,这反映在首席创新官和创新 Corporate cemeteries were quickly buried with unfortunate losers these days. Blackberry, Kodak, Blockbusterl ... Once famous brands are now sadly sold for a fraction of the value of their heyday. Steve Blank, the author of the Four-Step Start-up Law and founder of the Fourth Degree, believes companies should be accustomed to such a violent upheaval. “Companies in the 21st century are facing a series of subversions.” “He said that” the rules of the 20th century no longer apply. “Blanck, known worldwide for developing customer-development methodologies, actually refers to Before developing a product, first figure out what consumers want. Blanck argues that large companies may give nominal value to ”innovation," as reflected in the chief innovation officer and innovation