沃尔玛的砍价能力如何形成?当年沃尔顿只选那些没人去、人口低于2.5万的小镇,不仅没有竞争,又不需作广告,还掌握了定价权。又因没有批发商愿意送货,沃尔顿只好自己建物流库存中心。虽是被迫,但意外收获是,避开中间商,直接跟生产商进货,砍价能力直线上升。 Wal-Mart’s bargaining power how to form? When Walton was selected only those who go, the population of less than 25,000 in the town, not only without competition, without advertising, but also control the pricing power. Because no wholesaler is willing to deliver, Walton had to build their own logistics inventory center. Although forced, but the unexpected gain is to avoid brokers, direct purchase with manufacturers, bargain-hunting capabilities soared.