点媒体的形成当今,资讯方式和娱乐方式日渐多元化,受众的生活形态正在逐步改变。针对消费者对广告的日渐麻木和漠然,中国市场行销也进入品牌接触点传播时代,适应这一进程,围绕消费者的生活过程,产生了一些在特定区域、特定空间的强制性的有效传播媒体, The formation of point media Today, the information and entertainment increasingly diversified way, the audience’s living patterns are gradually changing. In response to consumers’ growing numbness and indifference to advertisements, marketing in China has also entered the era of brand touch point spread. In response to this process, consumer lifestyles have produced some mandatory and effective media in specific regions and specific spaces ,