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21世纪以来,传媒全球化加快了世界范围内信息的传播,同时也加剧了各国媒体之间的交锋。关于“媒体话语权”的讨论由此进入了国内外学者的视野。本文结合实例详细分析了当今中美媒体话语权冲突的现状、影响因素以及中国媒体话语权崛起所要面对的困难,并从“国际媒体报道”和“国内媒体力量整合”两个方面提出了可能的解决措施,以期在西方媒体霸权主义盛行的今天,为我国媒体力量的发展探索新的可能。
Since the 21st century, media globalization has accelerated the dissemination of information around the world, and has also intensified the confrontation between media in various countries. Discussions on “media discourse ” thus entered the field of vision of scholars at home and abroad. This article analyzes in detail the current situation and influencing factors of discourse conflicts between Chinese and American media today and the difficulties they face in the rise of discourse power of the Chinese media. From two aspects of “international media coverage” and “integration of domestic media power” And put forward some possible solutions in the hope of exploring new possibilities for the development of the media power in our country today when the hegemony of the western media is prevailing.