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将市场营销中的顾客满意度理论引入高职教育领域,通过高职教育相关利益者对高职教育服务质量或产品的评价指标来建立高职教育满意度测评指标体系,一套科学、有效的学生满意度测评体系是保证满意度测评结果真实、可靠的前提。从学生的角度了解对的满意程度,促进高职院校各方面工作的提高。近年来,湖南高等学校迅速扩张,高职教育得到了迅猛的发展。到2012年,湖南高等学校106所,高职院校达到68所,高职教育已占到整个湖南高等教育的半壁江山其
The theory of customer satisfaction in marketing is introduced into the field of higher vocational education. The relevant indicators of higher vocational education quality of service or product evaluation are set up by relevant stakeholders in higher vocational education to establish the index system of satisfaction evaluation of higher vocational education. A set of scientific and effective Student Satisfaction Evaluation System is to ensure satisfaction with the results of the evaluation of the real, reliable premise. Understand the satisfaction of the students from the perspective of promoting higher vocational colleges in all aspects of work. In recent years, the rapid expansion of higher education institutions in Hunan has brought about the rapid development of higher vocational education. By 2012, there were 106 colleges and universities in Hunan and 68 in higher vocational colleges. Higher vocational education accounted for half of Hunan’s higher education