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近年来,各大视频网站涉足产业链上游,但由于影视版权费用居高不下、内容同质化严重、广告投放模式单一、缺乏创新性的营销模式,导致其竞争力下降,对广告主的吸引力开始减弱。这时候都会提出一个问题,在“互联网+”全面开花的当下,视频营销应该怎么玩,或许风行网要玩的营销模式可以给你一些启示。开启智能视频新玩法为品牌营销创造有机生态链
In recent years, all major video websites have been involved in the upstream of the industrial chain. However, due to the high cost of film and television rights, the serious content homogeneity, the single advertisement mode, the lack of innovative marketing mode, the decrease of competitiveness and the attraction to advertisers Force began to weaken. This time will raise a question, in the “Internet + ” full flow of the moment, video marketing should be how to play, perhaps popular network to play the marketing model can give you some inspiration. Open the new video game to create an organic ecosystem for brand marketing