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一、企业经营决策是企业参与市场竞争成败的关键。经营决策,是企业在生产经营、参与市场竞争过程中,为了实现企业的经营目标或解决所遇到的重大问题,根据对经营要素和经营环境的分析、选择,在对市场科学预测的基础上,制定与实施经营活动的方案的全过程。决策贯穿于企业生产经营、参与市场竞争活动的全过程。
First, business decision-making is the key to the success of enterprises in participating in market competition. Business decision-making is a process in which enterprises in the process of production and management, participation in the market competition, in order to achieve the company’s business goals or solve major problems encountered, based on the analysis of the operating factors and business environment, choice, based on the scientific prediction of the market The whole process of formulating and implementing business activities. Decision-making runs through the entire process of production and management and participation in market competition activities.