知识经济时代的营销市场硝烟四起,竞争空前激烈。一方面,广告促销等营销手段已无法更有效地唤起消费者的消费欲望;另一方面,市场上的产品高度同质导致价格战、令厂商举步维艰。竞争的日益加剧和新一轮的产能过剩已经将企业再次推向了微利时代。于是,如何努力提高营销力,以求得? In the era of knowledge-based economy, the marketing market is full of smoke and competition is unprecedented. On the one hand, marketing measures such as advertising and promotion have failed to arouse consumers’ desire to consume more effectively. On the other hand, the high homogeneity of products on the market leads to price wars, making the manufacturers struggling. Increasing competition and a new round of overcapacity have pushed the business once again to the meager profit era. So, how to improve marketing efforts in order to obtain?