服饰作为非语言的符号,在大众传播中起到了至关重要的作用。在某些特定的环境中,服饰符号甚至起到代替语言的作用。公众人物利用服饰符号表意的三环节中,公众人物的态度诚信与否,以及服饰符号的文本品质的可信与否,直接影响了大众的接受与否。 Costumes, as nonverbal symbols, play a crucial role in mass communication. In some specific environments, costume symbols even play a role instead of language. In the three links of public figures using the symbol of costume symbol, whether the credibility of the attitude of public figures or the credibility of the textual quality of costume symbols directly affects the public’s acceptance or not.