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产业发展趋势——媒体事件传播格局创新因循客户需求互联网的发展,带来了对传统媒体的冲击,也对传统营销方式产生了的颠覆性的改变。在传播方式日新月异的时代,传统媒体经营将如何进行有针对性的调整?将是本文讨论的问题。我们在互联网大潮来临的时候,很多人认为传统媒体已经走到终点,在这样一个趋势还未真正变成现实之前,传统媒体与网络的共生共融依旧会长期的持续,大家寻求的是在环境中如何完成自己的营销活动。在2012年,电视媒体在中国受到了很多的限制,不能完全按照市场规律运作,但只要政策层面给予相
Trend of Industrial Development - Innovating the Pattern of Media Event Communication Following the development of Internet users’ needs, it has brought the impact on traditional media as well as the disruptive changes that have been made to the traditional marketing methods. In the era of rapid changes in the way of transmission, the traditional media management will be how to make targeted adjustments? This article will be discussed. When we came to the Internet, many people think that traditional media has come to an end. Before such a trend has not really become a reality, the symbiotic communion of traditional media and the Internet will continue for a long time. What we are seeking is the environment How to complete their marketing activities. In 2012, the television media was subject to many restrictions in China and could not operate in full compliance with the laws of the market. However, as long as the policy level