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事岀有因:高举“新世代豪华汽车品牌”大旗进入中国市场2011年11月,长安标致雪铁龙汽车(CAPSA)有限公司的成立,标志着雪铁龙旗下高端品牌DS进入国内指日可待,新合资公司初期投资额84亿人民币,一跃成为近年来国内投资额最大的中外合资汽车项目。2012年6月28日,高举“新世代豪华汽车品牌”大旗的DS在北京798艺术区举行了盛大的上市庆典,并宣布旗下DS4和DS5正式进入中国市场。长安标致雪铁龙汽车有限公司总裁阿博德(Mr.Eric APODE)对DS品牌的发展战略
In November 2011, Changan Peugeot Citroen Automobile (CAPSA) Co., Ltd. was established, marking the Citroen’s premium brand DS into the domestic just around the corner, the new joint venture The initial investment of the company was 8.4 billion yuan, making it the largest Sino-foreign joint venture automobile project with the largest domestic investment in recent years. On June 28, 2012, DS, holding the banner of “New Generation Luxury Car Brands,” held a grand listing ceremony in Beijing’s 798 Art District and announced that its DS4 and DS5 officially entered the Chinese market. Changan Peugeot Citroen Automobile Co., Ltd. President Abode (Mr.Eric APODE) DS brand development strategy