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近年来,随着网络经济的井喷式发展,快递服务在电子商务市场中的竞争日趋激烈。浙江义乌的电子商务市场迅速扩张,客户对快递服务质量越来越关注。如何提升快递服务质量,成为邮政速递物流企业市场竞争的重要命题。因此,在经营实践中,邮政速递物流义乌市分公司紧紧围绕速递物流总部及省公司的工作要求,逐渐探索出了一条以提升客户体验为基础、树立EMS品牌形象为重点的主动客服工作的路子。
In recent years, with the development of the network economy, the courier service has become increasingly competitive in the e-commerce market. Zhejiang Yiwu rapid expansion of e-commerce market, customers express delivery service more and more attention. How to improve the service quality of courier service has become an important proposition in the market competition of the postal delivery logistics enterprises. Therefore, in business practice, the postal express logistics Yiwu Branch closely around express delivery headquarters and the provincial company’s work requirements, and gradually explore a to enhance customer experience as the basis, establish the EMS brand image as the focus of the initiative customer service work Way.