伴随着互联网技术的快速发展,新闻传播进入了“移动阅读时代”。以微博、微信、客户端为主要代表的新媒体快速发展,严重冲击传统纸媒的生存。在这场从上至下进行的轰轰烈烈的媒体融合运动中,地市级传媒集团所走的道路基本相同:重视发展“两微一端”。这其中,地市级客户端遇到的发展问题最大。怎样解决这一问题,也是众多地市级媒体关注的焦点。 With the rapid development of Internet technology, news spread into the “mobile reading era.” The new media, which is mainly represented by Weibo, WeChat and the client, has developed rapidly and seriously affected the survival of traditional paper media. In this vigorous media convergence movement from top to bottom, the media channels of city-level media groups basically follow the same path: attach importance to the development of “two ends”. Among them, the city-level client encountered the greatest development problems. How to solve this problem is also the focus of many municipal media.