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近年来,网络的普及使得信息传播媒介市场竞争日趋激烈。网络媒介、手机、电视广播、报刊杂志等媒介之间为了争夺受众群展开了激烈的交战。网络媒介以其自身的时效性、内容全面性、互动性等特点,在媒介市场中的份量日益加重,成为报纸发展的巨大挑战。开设电子版报纸,增加深入报道,加强与读者的互动,树立品牌意识,创新发行方式,提高广告的真实性、实用性等渠道能够有效的帮助报纸增加发行量,提高影响力。
In recent years, the popularization of the Internet has made the information media market increasingly competitive. Media such as the Internet, mobile phones, TV broadcasts, newspapers, magazines and other media have fiercely competed for audiences. With its own characteristics of timeliness, comprehensiveness and interactivity, the media has become more and more important in the media market, which has become a huge challenge for the development of the newspaper. Opening electronic newspapers, increasing in-depth coverage, enhancing interaction with readers, establishing brand awareness, innovating distribution methods, and improving the authenticity and practicality of advertisements can effectively help newspapers increase circulation and influence.