语言是构成广告的重要因素之一。社会生活在改变,语言也在随之改变,可以说,语言是生活的折射。诗人马雅可夫斯基说过,随便挑出一行诗来,站在你面前的是一个时代。不同的时代有不同的语言。商品经济时代,我们会发现,千姿百态的广告在华丽的包装下,真正吸引人的除了其色彩、画面、音乐等因素外,更重要的是广告语,它才是广告的灵魂所在。 Language is one of the important factors that make up advertising. Social life is changing, and language is changing along with it. It can be said that language is the reflection of life. The poet Mayakovsky said that when you pick a line of poetry, it’s an era standing in front of you. Different eras have different languages. In the era of commodity economy, we will find that, in splendid packaging, all kinds of advertisements are truly attractive. Apart from their colors, images, music, and other factors, the more important is the slogan, which is the soul of advertising.