传统媒体在与新媒体结合后往往焕发出意想不到的魅力。所谓运用之妙,存乎一心。过去常常被营销人挂在嘴边的“举高打低”当下不妨试试“从低打高”。2015年初春,国际著名品牌管理大师博比·卡尔德教授(Dr.Bobby Calder)到访中国。在接受《销售与市场》访谈时,就记者针对移动互联网迅猛发展环境下的品牌创建问题,表述了如下观点: Traditional media tend to radiate unexpected charm when combined with new media. The so-called use of the wonderful, all-embracing. In the past are often marketed by people “raise low ” now may wish to try “from low to high ”. In the spring of 2015, Dr. Bobby Calder, a famous international brand management guru, visited China. In an interview with “Sales and Marketing” interview, the reporter for the rapid development of mobile Internet brand creation, expressed the following views: