误导消费者行为是经营者向消费者传递真实但有误导性的信息,从而诱使消费者误认、误购以获取不当利益的行为。由于误导性行为隐蔽性强,不易受到法律规制,所以是一种经常被使用的不正当竞争手段。本文剖析当前误导消费者循环消费行为的不正当竞争性,提出制止误导消费者循环消费行为的法律对策。 Misleading consumer behavior is the operator to deliver real but misleading information to consumers, so as to induce consumers to misconduct, misuse to obtain inappropriate benefits. Because misleading behavior is so covert and difficult to be regulated by law, it is a kind of unfair competition method that is often used. This article analyzes the current unfair competition of consumer misconduct consumer behavior, put forward to stop the consumer misconduct consumer behavior legal measures.