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目前,公路施工企业面临产品结构单一、同质化竞争日益严重的现状,如何通过调整产品结构,实现经营多元化促使企业持续、健康、快速发展将是需要解决的问题。本文从公路施工企业进行多元化经营的必要性、多元化经营的常见模式、投资项目的风险控制等三个方面,分析了施工企业进入投资经营领域需要关注的风险和对风险的防范措施。
At present, the highway construction enterprises are faced with the current situation that the product structure is single and the homogeneity is becoming more and more serious. How to realize the sustainable, healthy and rapid development of the enterprise by adjusting the product structure and how to diversify the operation will be a problem to be solved. This article analyzes the necessity of risk management and risk prevention measures for construction enterprises from three aspects: the necessity of diversified operation of highway construction enterprises, the common mode of diversified operation and the risk control of investment projects.