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在2001年,NEC显示器在销售方面仍取得了很好的成绩,尤其是在LCD屏方面。这种能够逆流而上的动力主要来自NEC一直以来以产品质量设计为生产重点及定位的策略。并将首先以完善内部业务运作理念为主,使“主业务战略目标”由渠道转至用户群的建立,将资源转注于为用户创造更高价值。这样的市场战略,不单会在NEC的显示器业务上体现,也会同时在其他NEC资讯及视像产品业务上落实。
In 2001, NEC monitors still achieved very good results in terms of sales, especially in the area of LCD screens. This kind of power that can go upstream is mainly from NEC’s strategy of focusing on product quality design and production. Firstly, it will focus on perfecting internal business operation concepts, making the “main business strategic goal” from channel to user group establishment, and transferring resources to create higher value for users. Such a marketing strategy will not only be reflected in NEC’s display business, but will also be implemented in other NEC information and video product businesses.