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市场经济在发达国家有二百多年的发展历史,市场经济的不断深化让发达国家人们的消费理念更加成熟,高端品的消费已进入成熟期或衰退期,停留在了滞胀阶段。在我国,市场经济只有近三十的发展历史,居民收入水平有一定的增长,高端品的消费开始出现,本文通过对高端品的营销策略进行分析,以期从中得到一些启示,使我们的消费观念更加成熟,消费行为更加合理。
The market economy has a history of more than two hundred years in developed countries. With the continuous deepening of the market economy, people in developed countries have become more mature in consumer attitudes. Consumption of high-end products has entered a mature or recessionary period and has remained stagflation. In our country, the market economy has only about thirty years history of development. The income level of residents has a certain increase. The consumption of high-end products starts to appear. Through the analysis of the marketing strategies of high-end products, this paper hopes to get some enlightenment and make our concept of consumption More mature, consumer behavior more reasonable.