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越是对智能包装进行深入的理解和学习,人们对智能包装概念理解的分歧越大。有些学者认为,它就是更好的设计——合理地应用已有的和最新的技术,来解决一直以来未能很好解决的一些问题。应用智能包装将有利于产品保护,有利于品牌维护,有利于物流渠道管理,有利于更好地保护消费者的利益。总之,智能包装的应用将使公司的运营更具效率。当今时代,公司必须发展与应用最新的科技,否则将被遗落在历史的尘埃之中。惠普非常重视智能包装,会按月举行管理团队间的包装研讨会。通过分享各管理人员在实践方面的收获,激发出各种新技术的应用和新的思维。惠普公司作为智能包装的使用者,在智能包装领域具有丰富的经验和技术优势,本文将主要介绍惠普使用智能包装的需求,正在研究和执行的部分项目智能包装将应用到哪些地方、使用环节存在的问题等。
The more we deeply understand and study smart packaging, the bigger the divergence of people’s understanding of the concept of smart packaging. Some scholars believe that it is a better design - rational use of existing and the latest technology to solve some problems that have not been well resolved. Application of intelligent packaging will be conducive to product protection, is conducive to brand maintenance, logistics management is conducive to better protect the interests of consumers. In short, smart packaging will make the company’s operations more efficient. In today’s era, companies must develop and apply the latest technology or they will be left behind in the dust of history. Hewlett-Packard attaches great importance to smart packaging, will hold monthly packaging seminars between management teams. By sharing the gains of managers in practice, they have stimulated the application and new thinking of various new technologies. Hewlett-Packard Co., Ltd., as a user of smart packaging, has rich experience and technical advantages in the field of smart packaging. This article mainly introduces HP’s demand for using smart packaging. Some of the projects being studied and implemented will be applied where and where they are used The problem and so on.