当前的网络交流特点可以用微时代来概括,以微博和微信为主要运行特征的微时代,使人们的生活生产形式都发生了一定的改变,微信作为时下最为流行的移动信息平台之一,拥有非常大的使用量,它自身的传播力也在不断增强,利用微信平台进行图书营销是一种新的营销变革,在未来的发展中需要继续保持微信的营销优势,并且促进其策略的创新。 The current characteristics of network communication can be summed up in the micro-era, micro-era with micro-blog and WeChat as the main operating characteristics, make people’s life forms of production have undergone certain changes, WeChat as one of the most popular mobile information platform, Has a very large amount of usage, and its own spread of power is also growing, the use of WeChat platform for book marketing is a new marketing change, in the future development needs to continue to maintain its marketing WeChat advantage, and to promote its strategy innovation.