创建品牌图书馆就应以服务为切入点。笔者把它界定为个性化服务、精品化服务、远程化服务的整合图书馆核心竞争力的要素包括文献信息资源,服务质量,人力资源和知识管理等。因此,由后台的技术服务转向前台的参考咨询服务,就是当今图书馆的核心业务。 Create a brand library should service as a starting point. The author defines it as the integration of personalized services, quality services, and remote services. The key elements of the core competitiveness of the library include the literature information resources, service quality, human resources and knowledge management. Therefore, it is the core business of today’s library that the technical services of the backstage turn to the foreground reference service.