动画作品中的角色形象是一部动画作品的灵魂优秀的动画角色可以通过其自身鲜明的性格特征以及夸张的造型设计和人生观、价值观的赋予等体现整部动画作品的人文价值和现实意义,动画角色的优秀设计也能为制片商带来巨大的商业价值。美术造型设计在动画作品中的应用对于构造影片的艺术形象和美学价值具有重要意义。笔者在此主要借我国经典国产动画《金刚葫芦娃》电影版中的美术造型分析其中体现 The character image in the animation works is the soul of an animation works. Excellent animation characters can express the humanistic value and realistic meaning of the whole animation works through its own distinctive personality, exaggerated modeling design, life style and values, The excellent design of animation characters can also bring great commercial value to the producers. The application of art style design in animation works is of great significance for constructing the artistic image and aesthetic value of the film. The author in this mainly by China’s classic domestic animation “King Kong gourd doll” in the movie version of the art style analysis which reflected