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从广告诞生的那一天起,女性形象在电视广告中就占有重要地位,我们试图通过对我国电视广告中的社会性别进行系统的调查与分析,以定量的方法统计分析广告的内容结构及意识形态,其中包括:广告中两性角色的比例、关系;广告中两性的各自特征及其区别等,从而能够看出我国电视广告中的社会性别观念、女性形象问题,以及对性别歧视有一个准确的认识
From the day when the advertisement was born, the female image occupies an important position in the television advertisement. We try to analyze the content structure and the ideology of advertisement in a quantitative way through the systematic investigation and analysis of the gender in our TV advertisement. , Including: the proportion and relationship of the two sexes in the advertisement; the respective characteristics of the two sexes in the advertisement and their differences, so as to be able to see the gender concept, the image of the female in the television advertisement of our country and an accurate understanding of the gender discrimination