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2008年注定是中国新媒体产业借势发展的一年,国际奥委会首次把互联网和手机等新媒体作为独立的转播机构,与传统媒体一起列入奥运会的转播体系,无疑给所有新媒体企业带来天赐良机。国务院办1号文“关于鼓励数字电视产业发展若干政策的通知”不仅表现了国家对新媒体产业的极大关注,更使得“三网融合”开启了破冰之旅;3.15对手机垃圾短信的报告显现了国家在支持产业发展的同时对产业规范管理的决心。新媒体如何实施有效监管,如何健康有序地向前发展?哪些新媒体能够竞合中脱颖而出?本刊从前不久北京国际会议中心举办的一场“新媒体高峰论坛”中采撷部分精彩观点,与读者共飨。一起来探讨新旧媒体竞合之道,研究新媒体产业链裂变,探寻新媒体竞争力,关注新媒体发展的成长之路。
2008 is bound to be an occasion for the development of new media industry in China. For the first time, the International Olympic Committee has included new media such as the Internet and mobile phones as independent retransmission agencies and is included in the Olympic broadcast system with traditional media. It undoubtedly gives all new media enterprises Bring a godsend. State Department Office No. 1 “Notice on Encouraging the Development of Digital TV Industry” not only shows the country’s great attention to the new media industry, but also makes the “triple play” to open the ice-breaking journey; 3.15 pairs of mobile phones Spam reports show that the state in supporting industrial development at the same time the industry’s determination to regulate the management. How to implement effective supervision of new media, how to move forward healthy and orderly? What new media can compete to stand out? This magazine recently held a “new media summit” held by Beijing International Convention Center, some wonderful ideas , And readers altogether. Explore the way of co-operation between old and new media, study the fission of the new media industry chain, explore new media competitiveness and pay attention to the growth of new media.