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近年来,中德经贸关系发展迅速.1994年7月,李鹂总理访德以后,双方经贸关系进入最佳历史时期。然而,由于中德距离遥远,信息交流不够,加上文化背景的差异,我们对德国市场及相关的商品知识知之不多,去年11月,我赴德国考察了慕尼黑、科隆、波恩、法兰克福等城市.对德国的市场情况有了一定了解. 一、利于环保是德国人的基本要求之一 德消费者的购买力很高,他们喜欢商品和耐用高档商品,商品要利于生态平衡和动物保护,这是最重要的条件,环保已成为德商品广告中最响
In recent years, Sino-German economic and trade relations have developed rapidly. In July 1994, after Premier Li Zhi visited Germany, the economic and trade relations between the two parties entered the best historical period. However, due to the distance between China and Germany, the lack of information exchange, and the difference in cultural background, we know little about the German market and related product knowledge. In November last year, I visited Germany, Munich, Cologne, Bonn, Frankfurt and other cities. A certain understanding of the German market conditions. First, environmental protection is one of the basic requirements of Germans. German consumers have high purchasing power. They like goods and durable high-end goods. The goods must benefit ecological balance and animal protection. The most important condition, environmental protection has become the loudest in German commercial advertisements