努力建立面向 2 1世纪的市场营销拓展策略 ,是房地产企业跨世纪发展战略的重要组成部分 ,它要求企业从里到外 ,从上到下建立一系列科学的、严密的网络化营销拓展措施 ,适应2 1世纪人们对物质、文化不断提高的需要。提高房地产市场的科技含量和文化品位2 1世纪的市场营销策略应 Efforts to establish a market-oriented development strategy for the 21st century is an important part of the cross-century development strategy for real estate enterprises. It requires enterprises to establish a series of scientific and rigorous network marketing measures from top to bottom from inside to outside, To adapt to the 21st century people’s material and cultural needs of the continuous improvement. Improve the real estate market, technological content and cultural taste of the 21st century marketing strategy should be