一个商品,能否真正引起消费者购买行为的出现,不仅看其能否满足消费者的需要,更要看其广告定位是否准确。可见,准确的广告定位对于企业来说具有重要的意义,在广告定位的过程中,一定要找准受众心智空白点,且要针对特定的人群,只有这样,定位才能准确、科学,才能有助于企业进行科学化经营管理。 A product, can really cause the emergence of consumer buying behavior, not only to see whether it can meet the needs of consumers, but also depends on its advertising is accurate. Visible, accurate advertising positioning for the enterprise is of great significance in the process of advertising positioning, we must identify the audience blank point, and to specific groups of people, the only way to position accurate, scientific, can help Enterprises for scientific management.