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2013年,一个新时代的开端,全球正在走进一个新的里程。目前中国宏观经济增速正逐渐放缓,政府正在通过调低增长目标,压低增长率,来实现经济的结构调整、产业升级。微观经济方面,由于营销、品质、市场逐渐趋同,企业增长停滞。面对挑战,中国和中国企业在新的十年里该如何持续增长,成为一个我们需要思考的重要问题。创新的思考与方法由哈佛商学院克莱顿·克里斯坦森(Clayton M.Christensen)教授著作的《创新者的解答》一书中曾经引入这样一个观点——失速点。
In 2013, the beginning of a new era, the world is entering a new milestone. At present, China’s macroeconomic growth is gradually slowing down. The government is adjusting its economic structure and upgrading its industries by lowering its growth target and depressing its growth rate. In the micro-economy, due to the gradual convergence of marketing, quality and market, the growth of enterprises is stagnant. In the face of this challenge, how China and Chinese enterprises will continue to grow in the new decade has become an important issue that we need to think about. Innovative Thoughts and Approaches A point of stalling has been introduced in An Innovator’s Answer by Harvard Business School professor Clayton M. Christensen.