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根据西安市会展业发展的实际,借助SWOT战略分析法对西安会展业的优势、劣势、机会和威胁四个方面进行系统分析,继而针对现状,提出相应的可行性发展对策。
According to the actuality of the development of convention and exhibition industry in Xi’an, this paper systematically analyzes the advantages, disadvantages, opportunities and threats of convention and exhibition industry in Xi’an with the help of SWOT strategy analysis, and then puts forward corresponding countermeasures for its development.