论文部分内容阅读
IP,Intellectual Protery,泛指知识产权。近几年,随着网络小说改编剧引起社会广泛关注的同时,其背后IP知识产权全产业链的开发,更成为各路资本聚焦热点。其实,IP开发早已不是新鲜词,被全世界熟知的《哈利波特》、迪士尼动画、漫威系列等经典IP的开发已经相对成熟。而反观国内,近几年IP开发呈现出井喷势头,电视剧、电影、动漫、游戏等,都加入了抢购IP知识产权大军中。2017年上半年,电视剧收视率排行榜盘踞前20位的,有70%改编自网络文学。网络文学IP已然成为国内IP开发的最大源头,但IP的开发模式仍然存在较大缺陷。本文将试图通过国内外IP的开发模式对比,剖析我国网络文学IP开发中存在的问题,并提出应对策略。
IP, Intellectual Protery, refers to the intellectual property. In recent years, with the adaptation of online novels, which has aroused widespread concern in the society, the development of the entire IP-backed intellectual property industry chain has become the hot spot for various types of capital. In fact, IP development has long been not a new word, is well-known around the world, “Harry Potter”, Disney Animation, Marvel Series and other classic IP development has been relatively mature. On the contrary, in domestic, in recent years, IP development has shown a tendency to blowout. TV dramas, movies, animes and games have all joined the ranks of buying IP intellectual property. In the first half of 2017, 70% of the Top 20 television ratings ranked in the top 20 were adapted from online literature. Internet literature IP has become the largest source of IP development in China, but there is still a big flaw in the IP development model. This article will try to analyze the existing problems in the development of IP in Chinese cyber literature through the comparison of IP development modes at home and abroad, and put forward the countermeasures.