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在创业的大军中,从来都不乏“激情者”。特别是随着去年年末创业板上市,创业者的热情又一次被点燃。但是,有一个让人不太舒服的事实就是,大多新创的公司会失败。为什么?这与资源配置有关。“更重要的原因是商业模式没有成功。”伦敦商学院的JohnMullins教授指出,“天使投资人在B计划当中获得的收益要远远多于A计划。”那么,你是不是有勇气将自己的商业模式从A转到B呢?《商学院》杂志2010年的首次经理人社区活动,邀请了伦敦商学院的John Mullins教授。他刚出版了新书《Gettingto Plan B》,他和盛景网联的COO刘燕一起与读者分享关于商业模式的话题。
In the entrepreneurial army, there is no shortage of “Passion ”. In particular, as the GEM went public at the end of last year, the entrepreneurial enthusiasm was ignited again. However, one uncomfortable fact is that most new startups will fail. Why? This is related to resource allocation. “The more important reason is that the business model did not succeed.” Professor John Mullins, of London Business School, pointed out that “angel investors benefit far more from Plan B than Plan A.” Then you have not Courage to move from business model A to B? Business School magazine’s first manager community event in 2010 invited Professor John Mullins from London Business School. He just published a new book entitled “Gettingto Plan B.” He shared with readers about business models with Liu Yan, COO of Shengjing.com.