文学传播是文学生产者和文学接受者之间的桥梁。近代以来,随着印刷业的发展,报刊业尤其是报刊小说广告对晚清小说的发展有着重要的意义。从晚清时期报刊所载小说广告可知,报载小说广告通过参与小说销售市场的运作,对晚清小说的传播及小说读者群的扩大发挥了重要作用。 Literary communication is a bridge between literary producers and literary recipients. Since the modern times, with the development of printing industry, newspapers and periodicals, especially newspapers and periodicals, have great significance to the development of novels in the late Qing Dynasty. From the fictional advertisements contained in the newspapers and periodicals in the late Qing dynasty, we can see that the advertisements in the published novels played an important role in the spread of novels and the expansion of novels in the late Qing Dynasty by participating in the operation of fictional sales market.