在激烈的市场竞争中,为了击败竞争对手,就必须以智取胜。 一、出奇的点子 美国一商人里力,他制作的口香糖在销售初期,顾客寥廖无几。里力便按照电话簿上刊载的地址,给每个家庭免费送上4块口香糖。他一口气送了150万户,共600万块,孩子们吃完里力赠送的口香糖,家长们当然只得再买。从此,口香糖的销路打开了。聪明 In the fierce market competition, in order to defeat the competitors, we must win with wisdom. An unexpected idea A businessman in the United States, Lili, produced chewing gum in the early stages of his sales. There were very few customers. Lili sent 4 chewing gums to each family for free according to the address published in the phone book. He sent 1.5 million households at a time to a total of 6 million. After the children finished eating chewing gum, the parents had to buy again. Since then, the sales of chewing gum have opened up. clever