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在广播新闻媒体中播音主持人作为观众和节目的桥梁,主持人的个人能力好坏是能否将节目呈现、推送给广大观众的关键。所以就要求在挑选广播新闻媒体主持时要特别要求其个人外形与节目气质的契合,但是在当前媒体时代为了更好地迎合大众的口味还会特别追求主持人的亲和力。因为一个具有良好亲和力的主持人才可以更好地解决受众群体对于陈旧的形式化节目的反感,从而更进一步的拉近观众与节目的距离,避免了群众脱离节目更好
As a bridge between spectators and programs in broadcast news media, the moderator’s individual ability is the key to whether the program can be presented and pushed to a large audience. Therefore, it is required that when selecting a broadcast news media host, the personal appearance and program temperament should be specially demanded. However, in the current media era, the host’s affinity will be specially pursued to better meet the tastes of the general public. Because a friendly host can better address the objection of the audience to the obsolete formal program, further reducing the distance between the audience and the program and avoiding the masses getting out of the program