当前,网络团购已成为人们生活必不可少的一部分,如团购电影票、餐券等。团购网站和商家的经营也越来越规范化,从一开始的拼价格和规模,到后来的市场细分和精细化运营,无一不是买卖双方博弈的结果。越来越多的商家认识到,互联网时代是买方的时代,消费者可随时获取信息并制造信息。消费者的信任和口碑成了商家宝贵的财 At present, the network buy has become an essential part of people’s lives, such as buy movie tickets, vouchers and so on. Buying sites and businesses operating more and more standardized, from the beginning of the fight price and size, and later the market segmentation and refinement of operations, both are the result of the game between buyers and sellers. More and more businesses recognize that the Internet age is a buyer’s era where consumers have access to information and information. The trust and reputation of consumers has become a valuable treasure for businesses