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号称“神州之光”的神州热水器开始重拾市场,这可以说是神州历史上继1993年借亚运会大刀阔斧开拓市场、1995年轰轰烈烈引入德国博世搞合资企业后的第三件大事了。 1997年神州只卖出8万台产品,是1993年销量38万台的1/5,在原国内贸易部商业中心的统计中,这一老品牌已被排出行业十大品牌之列。合资后滑了个大坡在神州总经理办公室宽敞洁静的客厅,刘宏浦指着墙上江泽民手握“亚运之光”火炬点火的巨幅照片说:1993年,是神州的顶峰时刻。但顶峰背后的神州也暴露了不少内部问题。首先,公司投资战
The Shenzhou Water Heater, known as the “Light of China,” began to regain its market. This can be said to be the third major event in the history of China since 1993 when the Asian Games drastically explored the market and vigorously introduced the German Bosch joint venture in 1995. In 1997, Shenzhou sold only 80,000 units, which was one-fifth of the 380,000 units sold in 1993. In the statistics of the former Ministry of Domestic Trade’s business center, this old brand has been excluded from the industry’s top ten brands. After the joint venture, a big slide was made in the spacious and clean living room of the General Manager’s Office. Liu Hongpu pointed to Jiang Zemin’s photo on the wall holding the torch of the “Asian Games Light” and said: In 1993, it was the peak time of China. However, the Shenzhou behind the peak has also exposed many internal problems. First, the corporate investment war