20年来,营销人对广告投入的精力越来越多,新的广告模式、技术和产品不断涌现,但消费者却离品牌越来越远。归根结底,营销始终是与人的沟通,对消费者讲什么、如何打动他们才是关键一步。凤凰网两年来所倡导和推动的原生营销就是为此目的而来。原生营销构建了品牌与社会趋势、人、媒体自然融合的平台,并从媒体角度深度挖掘社会趋势、用户数据,结合优质、差异化、稀缺性的媒体内容,为品牌创造短期高关注度和长期可持续发展的品牌价值。围绕原生营销,凤凰网已完成了70多个与消费者生活紧密相连的案例。 Over the past 20 years, marketers have become more and more devoted to advertising. New advertising models, technologies and products are emerging. However, consumers are getting farther away from brands. After all, marketing is always the communication with people, what to say to consumers, how to impress them is a crucial step. Phoenix two years to promote and promote the native marketing is for this purpose. Primary Marketing builds a platform for brands and social trends, a natural fusion of people and media, and digs social trends and user data from the perspective of the media to create short-term, high-awareness and long-term relationships with brands based on premium, differentiated and scarce media content Sustainable development of the brand value. Around the primary marketing, Phoenix has completed more than 70 cases closely linked to consumer life.