品牌意识是一个企业对品牌和品牌建设的基本理念,是企业对其产品自觉维护并创造成名牌的观念。[2]树立产品品牌LOGO,建立产品的品牌意识,利用品牌战略销售是现代社会市场经济发展的必然产物。早在1000多年前,唐代商人早已懂得品牌、质量、价格、与市场的关系,有意识地在许多长沙窑的瓷器上,打出自己的生产品牌,树立自己的品牌意识。 Brand awareness is a business of the brand and brand building the basic concept of the enterprise consciously maintain their products and create a brand name concept. [2] Establish a product brand LOGO, establish a brand awareness of the product, the use of brand strategy sales is the inevitable outcome of the market economy in modern society. As early as more than 1000 years ago, the Tang Dynasty merchants had already understood the relationship between brand, quality, price and market. They consciously set up their own brand name on many porcelain wares of Changsha kiln and established their own brand awareness.