随着Internet和电子商务的广泛应用,人们的生产和生活方式也在发生着深刻的改变,电子商务在现代商务活动中正变得日趋重要。本文分析了目前福建企业电子商务应用的现状,并从思想意识、企业信息化、人才培养、信用体系、行业协作五个方面提出福建中小企业发展电子商务的策略。 With the extensive application of Internet and e-commerce, profound changes have taken place in people’s production and life style. E-commerce is becoming more and more important in modern business activities. This paper analyzes the present situation of e-commerce application in Fujian enterprises and puts forward the strategy of developing e-commerce in Fujian SMEs from five aspects: ideology, enterprise informationization, personnel training, credit system and industry cooperation.