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2013年经销商的日子有点难过,虽然销量在不断创新高,利润却在下滑,“汽车卖一辆亏一辆”这种局而不是假话,一个很鲜活又惨烈的例子,某经销商集团财务人士透露,以往该集团旗下的三家奥迪4S店一年可以贡献1亿的利润,而2013年仅2000万左右,相当于每家只有6~7百万的利润。奥迪这类豪华品牌的利润普遍在业内属于较高的水平,可想而知,一般的大众汽车品牌的利润更加下滑严重。从各项数据证明经销商的利润确实在缩水。由于市场形势的改变,以新车销售为主导的盈利模式已经无法支撑正常的营运,经销商需要在新的市场形势下找到新的盈利模式,本期专题我们从全局、个案、海外的借鉴来探讨经销商的未来发展之路,希望能给管理者一点启发。
The days of distributors in 2013 were a bit sad, and despite the ever-increasing sales volume, profits were declining, and “selling a car off one” was a lie rather than a lie. A very lively and brutal example, a Dealers Group financial sources revealed that in the past the group’s three Audi 4S stores can contribute 100 million profit a year, while only 20 million in 2013, equivalent to each only 6 to 7 million in profits. The profits of such luxury brands such as Audi are generally at a relatively high level in the industry. As can be appreciated, the profits of the average Volkswagen brand are even more declining. From the data prove that the dealer’s profits are indeed shrinking. Due to the change of market situation, the profit model led by the sales of new cars can no longer support the normal operation. Dealers need to find new profit models under the new market situation. We will discuss this issue from the perspectives of the whole world, individual cases and overseas markets Dealers of the future development of the road, hoping to give managers a little inspiration.