现今市场竞争激烈,你随意问一个商业人员的工作近况,估计他都会嘀咕:“对手割价求售不要命!”或者是“顾客对价格太敏感了,生意不容易啊!”工商管理书籍对此的标准建议是:“企业要向消费者宣传其产品及服务的价值,不要一味在价格上纠缠!”这差不多已经是老生常谈,甚至变成陈词滥调了。 Today’s highly competitive market, you are free to ask the status of a commercial work, it is estimated he will whisper: “The opponent cut prices for sale!” Or “customers are too sensitive to the price, the business is not easy!” The standard recommendations of business management books are: “Businesses want to inform consumers about the value of their products and services, not blindly on price!” This is almost a commonplace and even cliché.