中原地产，香港知名的地产代理公司。1990年中原获委托独家策划及销售由恒基兆业地产及粤海地产等著名发展商牵头发展兴建的番禺大型楼盘洛溪新城，中原地产首度涉足内地房地产市场。1992年中原大规模进入内地市场，代理大量内地项目；为配合发展的需要，同年于上海成立首间合资分公司，进一步开拓华东区域市场。1994年中，在北京、广州取得自主经营 Centaline Property, Hong Kong well-known real estate agency. In 1990, Central Plains was commissioned to exclusively plan and sell Luoxi New Town, a large-scale project in Panyu led by Henderson Land Development and Guangdong Real Estate Development. Central Plains Property first entered into the real estate market in mainland China. In 1992, Central Plains large-scale access to the mainland market, Acting a large number of mainland projects; To meet the needs of development, the same year in Shanghai to set up the first joint venture branch to further open up the East China regional market. In 1994, it made independent management in Beijing and Guangzhou