对于市场营销而言,发现冲突只是眼睛的胜利,挖掘并扩大“冲突”的价值,才是心智的胜利。就好像叶茂中策划在策划“真功夫”的时候,我们洞察到了健康和快餐之间的冲突,人们想要快捷、方便的享受美食,但也想享受的健康,享受的没有负担——随着健康意识的觉醒,肯德基和麦当劳的油炸食物,与消费者渴望吃的健康,吃的安心的理念,日渐冲突。洞察了这个冲突,真功夫迅速确立了中式的、蒸的、营养的品牌定位。如果只是这样做,就完全无法起到激化“冲突”的作用,我们为了让这个 For marketing, finding conflict is just the victory of the eye. It is the triumph of mind to tap and expand the value of “conflict.” It is as if Yeh Mao-chung was planning a “real kung fu”, we were aware of the conflict between health and fast food, and people wanted to enjoy their food fast and easily, but also wanted to enjoy their health and enjoyed no burdens. With the awakening of health consciousness, the fried foods of KFC and McDonald’s are becoming more and more in conflict with the consumers’ desire to eat healthy and healthy food. Insight into this conflict, Kung Fu quickly established a Chinese-style, steamed, nutrition brand positioning. If this is the case, it will not be able to play the role of intensification and “conflict.” In order to make this