论文部分内容阅读
对于方便面来说,口味即是品牌。当时的方便面市场由红烧牛肉面独领风骚,成为超级经典口味,并与香辣牛肉面、香菇炖鸡面、鲜虾鱼板面并称为四大天王,占据中国内地超过50%以上的市场。第二军团很长一段时间内都没有话语权,产品也只是简单跟随模仿。此时的统一方便面中卖得最好的单品,一年也才1.2亿。2008年6月,统一方便面高层力排众议,钦点王者大口味——老坛酸菜,这个“梦幻口味”誓要走出西南、闯荡大江南北。当同盟刚接触统一方便面这个客户时,也是统
For instant noodles, taste is the brand. Instant noodle market at that time dominated by stewed beef noodles, a super classic taste, and with spicy beef noodles, mushrooms stewed chicken noodles, shrimp fish board surface and called the four kings, accounting for more than 50% of mainland China market . The Second Corps for a long time did not have the right to speak, the product simply follow the imitation. At this point the best selling instant noodles in a single product, only 120 million a year. June 2008, unified high-level instant noodles instant noodles, hand-picked king big taste - Lao Tan pickled cabbage, this “dream taste ” vow to go out of the southwest, battles the river north and south. When the league just contact the unified instant noodles this customer, but also the system