企业文化建设在各个行业领域都占据着举足轻重的地位,营销手段是企业生存与扩大生产的重要推动力。主要探讨电力企业营销文化建设与企业发展的关系,提出问题,并相应的给出了对应的解决办法。希望能够最大程度解决问题,促进电力企业的长效增长,进一步提升企业形象,从而在经济效益上有所突破。 The construction of corporate culture occupies a pivotal position in all fields of industry. Marketing is an important driving force for the survival and expansion of enterprises. It mainly discusses the relationship between marketing culture construction and enterprise development in power enterprises, puts forward questions and gives the corresponding solutions accordingly. Hope that the problem can be solved to the greatest extent, promote the long-term growth of power companies, and further enhance the corporate image, thus making a breakthrough in economic efficiency.